Non Essay Example | Topics and Well Written Essays - 1500 words

Non - Essay Example 3). This follows a finding that showed that most elephant tusks from African countries such as Kenya, Tanzania, and Zimbabwe find their way into China, where the market for elephant tusks is booming. The increase in poaching for elephant tusks threatens the existence of this important species. In fact, environmentalists have warned that elephants could soon become extinct if something is not done to arrest the situation. Kahumbu reports that Africa had about 1,000,000 elephants in 1980 (par. 4). However, this number has since reduced to less than 400,000 elephants. Africa reportedly loses about 100 wild elephants every day to poachers seeking tusks. Zimbabwe and Kenya are among the African are among the worst hit countries that faces a serious reduction in the number of wild elephants due to increased poaching. Zimbabwe recently lost more than 300 elephants due to increased poaching in the country (Thornycroft and Laing 9). Zimbabwe ha the largest number of elephant population in the world today. This is after its elephants from its neighboring countries in East and Central Africa have been killed by poachers. However, this number is reducing at an alarming rate and the Zimbabwean authorities are concerned by the rate of increased poaching in the country. Kenya is another African country that has one of the highest elephant populations in the world (Kemei 6). ... Most of these elephants were found killed and their tusks chopped off and sold in the black market. Thorneycroft and Laing observed that Africa lost at least 17,000 elephants in 2011 (9). These elephants were killed and their tusks chopped off and sold in the international market. They noted that ivory is prized as a ’white gold’ in Asian countries such as China, where the growing middle class is seeking safe investments. The report also found that the trade in illegal ivory has more than doubles since 2007. The problem of poaching of elephants for tusks is real and something needs to be done to arrest the poaching menace. A variety of proposals has arisen as being the best strategy of dealing with the elephant poaching menace. In this regard, some people have proposed that all wild elephants should have their tusks cut off to prevent poaching. This proposal has generated a lot of controversy and dilemma among environmentalists and wildlife conservationists. Those in su pport of this view argue that by cutting off all the tusks of elephants, poachers will not be motivated to kill elephants, as there would be no tusks to sell in the black market (Thornycroft and Laing 9). Some also argue that cutting off all elephant tusks will force people trading in ivory in Asia to close down their businesses and venture into other activities. However, as much as the world, especially the affected countries are in dire need of preventing poaching, I totally disagree with the suggestion of cutting off the tusks of all wild elephants. Ethically, this is not right before God. I believe that God created the tasks for a reason. Therefore, as man, it is not ethical for us to cut off the tusks of elephants since tasks help elephants in performing a number of duties.

The economics of Exhaustible Resources Essay Example | Topics and Well Written Essays - 3500 words

The economics of Exhaustible Resources - Essay Example This essay discusses that without a doubt, economists’ description of exhaustible resources is based on the prediction of production and price trajectories and the likelihood of resources exhaustion. This is because; exhaustible resources have limited life span considering the optimal exploitation of resources at the both individual and industrial level. As a result, focus on Harold Hotelling explanation on maintenance of exhaustible resources is based on the importance of sustainability of a production–consumption system as a way of controlling extinction of exhaustible natural resource without getting comparative advantage from it as compared to its future demand. More significantly, it is imperative for exploitation of non-renewable resource to be undertaken for the benefit of the people and a country’s economy considering the level of extinction and financial value derived. Considerably, it is essential to make decisions considering the economic models that f ocus on sustainable economic growth taking into account resource constraints. As a result, it is decisive to evaluate on whether or not it is viable to carry out exploration on the extent in which resource constraints can be overcome by substitution and technological change. Nonetheless, the influence of the extinction of natural non-renewable resources is focused on the current initial stock of the resource considering the amount of the resource to be extracted within different periods with the main aim being on the maximization of profits. (Hotelling 139). However, it is difficult for a country to avoid exploiting its exhaustible resources especially when there is a high demand for the commodity. More so, it is essential to consider that non-renewable resources provide a comparative advantage because countries could be the sole producers of valuable non-renewable resources. As a result, such country’s take advantage of their monopolistic position in the resource market, as it lacks competition in the production of the exhaustible resources thus, positioning itself strategically in the world market (Martinet 17). In addition, a country makes a decision on price that the exhaustible resource would be sold as it gains competitive advantage, when negotiating for the prices being the sole producers of such extinct natural resources like oil. Thus, the duty of a government is to create ways in which the non-renewable resources can be sold in the world market resulting in a country getting a chance to exploit the non-renewable resources it has by using the best-suited strategies of price maximization. Although, exhaustible resources bring international trading to a country it also creates issues in terms of international development in the world. More so, exhaustible resources are predicted by production and price trajectories thus it becomes difficult for countries to make viable decisions considering the fact that the resources become scarce leading to inc rease in prices of non-renewable resources. However, such decisions of taking advantage of the prevailing high prices does not take into consideration the international development issues including effects resulting from the extinction of most of the natural resources that are in the risk of extinction because they are non-renewable (Solow & Wan 360). More significantly, the dominance in the monopolistic market of different natural resources have seen organizations that are establish by countries join to create a common stand in the provision of higher prices of the exhaustible resource they produce. For example, oil producing and exporting countries (OPEC) that deals with the oil

Distribution Systems Essay Example | Topics and Well Written Essays - 750 words

Distribution Systems - Essay Example The success of an organization is highly correlated with the management expertise and ability to streamline and integrate all other parts and players of the organization into a comprehensive enterprise supply chain system in order to create a true corporate enterprise. The main goal of the Supply Chain Management is actually to maximize the synergies and add the highest possible value to the core operation of the businesses. This is achieved by the integration of all parts of the chain so as to provide efficient service to the final customer and/or consumer more effectively. Supply chain not only involves reduction in costs but also creates a value chain where at each level; certain value is added to the product without over-lapping the operations of other phases of production. The cost reduction may be achieved via less frequent transactions, reduced unpredictability of demand and lesser transportation costs and/or inventory holding. Value may be added in the course of customized services, by developing distinctive competencies throughout the whole chain and by helping both the consumers and suppli ­ers, to make save/earn more in terms of economic benefits and revenue by better understanding the business. Usually, the supply chain, despite being highly critical is not the core function of the organizations. Many organizations understand and likewise either outsource or separate the supply chain functions from the corporate head quarters. This gives birth to the concept of second tier and third tier supply chain management. Many companies are actively investing to secure acres of land for the purpose of building their logistics and supply chain network to serve the different regions of the country. The second tier relocation is targeted mainly in the less developed, cheaper areas but with a reliable road network (Sowinski,2007). Companies are making strategies to

Basic Elements in Behavior Essay Example | Topics and Well Written Essays - 500 words

Basic Elements in Behavior - Essay Example The main parts of human body include heart, the nervous system and the most important is the brain. The nervous system is the main route which helps to carry all the information to other parts of the body. It has always been a mystery that how a human brain works although many scientists have conducted many theories about it. Moreover it has now become evident that the first five years of a person’s life are the most important in the physical brain development. The human body contains a huge number of neurons. It is said that approximately one trillion neurons are required to control the human behavior. Neurons are considered as the basic elements of human behavior because they not only help in achieving our day to day physical activities but they help us to think, move, remember and feel all the emotions. They are just like chip in a computer which is used to transfer information from one part to the other. As it is believed that there is something inside our body which contr ols all the actions. This thing which controls our actions is called Neuron. (Feldman, 2009, p. 114). Neurons are just like other cells of the body. Their body consists of a nucleus which tells that how the cell will perform its functions. Moreover the neurons have the ability of transmitting information to other neurons having long distances.

Program Budgeting Essay Example for Free

Program Budgeting Essay In the general aspect of organizational management, the leaders and concerned authorities of each organization develop effective means of maximizing and properly allocating the important resources and elements existing in an organization for the benefit of the group. In this aspect, leaders aim to critically analyze and understand the processes involved in the organizational structure, the aims and pursuits of the group, the required costs and the available resources, and the issues in the organizations pursuit of achieving their common interest. In particular to this concern is the development of an effective and efficient budget allocation in terms of the production process of the organization. In this aspect, managers aim to develop an organized and realistic budget to govern the processes of the group for the aim of maximizing their capital and resources towards the achievement of their common goal. In the actual application of budget management, different approaches and strategies are used based specifically on the concern and characteristic of the organization and the process on which it will be applied on. Indeed, each budget target specific issues and concern on the organization on particular perspective such as on the micro, mezzo, or macro level. However, considering the actual application of these budget system, certain organization issues and concepts often hinder this pursuit namely on the political concern. One of which is the actual impact of constrain and limitations in the expenditure and use of resources in the budget to incorporate actual figures. In relation to this issue is the accuracy of the budget projection on the organization on which, certain aspects and field tend to be inconsistent on the concern of the budget. Another large factor also in the application of budget is the impact of the political framework already existing inside the organization. In actual view, the framework of the organization is largely based on political concepts on which, budget adjustments and changes will result significant reaction from this ground. Often, political parties inside the organization tend to react against the proposal as they view this concern to be unjustified and unequal to the general concern. In particular also to this is the impact of the budget allotment to the higher management in which they must also similarly comply with as part of the organization. Another is that other group in terms of political segregation can postulate underlying reasons for the budget application, which are significantly detrimental to the ideal concern of the budget management. Indeed, among also the important concern in the actual application of budget management are the factors of the views, interpretation, and understanding of the organization towards its concern, which are influential to the practice and adherence to the budget, implemented.

My Future Goals Essay Example for Free

My Future Goals Essay The purpose of this assignment is to look into my future and come up with achievable goals to be successful in my career, personal and academic endeavors. Napoleon Hill states, â€Å"The starting point of all achievement is desire. (Think and Grow Rich, 2005). So, your first step in goal setting and achieving your dreams is that youve got to really want to achieve the goal. My personal goal is to use my time management skills to keep organized in my class assignments. As a matter of fact, keeping organized will make my leisure time much more enjoyable. To achieve this goal I will use time management to make a schedule of all my classes. I have a very busy life and setting this goal will work in all areas of my life. Read more: My future plan essay In addition, my academic goals are to finish college with an Associate of Applied Science Degree in Information Technology. My future career depends on the completion of this degree. In as little as 2 years I will complete my online degree and be able to confront my ultimate challenges and have a successful career. Equally as important writing down the goal, the plan and a timeline sets events in motion that may not have happened otherwise. Furthermore, my career goal goes hand in hand with my academic goal. I have to finish my degree in order for my professional and career goal to be achievable. I want to work in the IT field. I would like to find a company that offers internship programs for students while attending college. This will be a long road but will be worth it in the end. I do have the support of my family, friends, and academic advisors. With all this support I can achieve my future goals.

Passport Program In The Success Of Hero Honda

Passport Program In The Success Of Hero Honda Hero Honda Motors Limited, based in Delhi, India is a joint venture between the Hero Group of India and Honda of Japan. Verification. It has been referred to as the worlds biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. During the fiscal year 2008-09, the company has sold 3.28 million bikes and the net profit of the company stood at Rs. 1281.7 crore, up 32% from the previous fiscal year. The companys most popular model is the Hero Hondas Splendor, which is the worlds largest-selling motorcycle, selling more than one million units per year. The company introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. A legendary Fill it Shut it Forget it campaign captured the imagination of commuters across India, and Hero Honda sold millions of bikes purely on the commitment of increased mileage. Over 20 million Hero Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together! Hero Honda has consistently grown at double digits since inception; and today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds, someone in India buys Hero Hondas top -selling motorcycle Splendor. This festive season, the company sold half a million two wheelers in a single month-a feat unparalleled in global automotive history. Hero Honda bikes currently roll out from its three globally benchmarked manufacturing facilities. Two of these are based at Dharuhera and Gurgaon in Haryana and the third state o f the art manufacturing facility was inaugurated at Haridwar, Uttrakhand in April this year. These plants together are capable of producing out 4.4 million units per year. Hero Hondas extensive sales and service network now spans over 3000 customer touch points. These comprise a mix of dealerships, service and spare points, spare parts stockiest and authorized representatives of dealers located across different geographies. Hero Honda values its relationship with customers. Its unique CRM initiative Hero Honda Passport Program, one of the largest programs of this kind in the world, has over 3 million members on its roster. The program has not only helped Hero Honda understand its customers and deliver value at different price points, but has also created a loyal community of brand ambassadors. Having reached an unassailable pole position in the Indian two wheeler market, Hero Honda is constantly working towards consolidating its position in the market place. The company believes th at changing demographic profile of India, increasing urbanization and the empowerment of rural India will add millions of new families to the economic mainstream. This would provide the growth ballast that would sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman, Hero Honda Motors succinctly points out, We pioneered Indias motorcycle industry, and its our responsibility now to take the industry to the next level. Well do all it takes to reach there. Company profile Hero is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda company, India. During the 1980s, the company introduced motorcycles that were popular in India for their fuel economy and low cost. A popular advertising campaign based on the slogan Fill it Shut it Forget it that emphasized the motorcycles fuel efficiency helped the company grow at a double-digit pace since inception. Hero Honda has three manufacturing facilities based at Dharuhera and Gurgaon in Haryana and at Hardware in Uttarakhand. These plants together are capable of churning out 3.9 million bikes per year.[citation needed] Hero Hondas has a large sales and service network with over 3,000 dealerships and service points across India. Hero Hondas customer loyalty program,[clarification needed] the Hero Honda Passport Program, claims to be one of the largest programs of its kind in the world with over 3 million members. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. History India became the second largest two wheeler manufacturer in the world and starting in the 1950s with the Automobile Products of India (API) that manufactured the Lambrettas and Bajaj Auto Ltd. with its association with Piaggio of Italy (manufacturer of Vespa scooters) as the largest manufacturers within the country citation needed. The license raj that existed between the 1940s to 1980s in India did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a sellers market.[neutrality is disputed] Customers in India were forced to wait up to 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The motorcycle segment had the same long wait times with three manufacturers: Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively. In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS SUZUKI , Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with better quality. Indian companies had to change to keep up with their global counterparts. List of models Achiever Ambition 133, Ambition 135 CBZ, CBZ Star, CBZ Xtreme CD 100, CD 100 SS, CD Dawn, CD Deluxe, CD Deluxe (Self Start) Hunk ,Joy ,Karizma, Karizma R, Karizma ZMR FI ,Passion, Passion+, Passion Pro Pleasure .Street ,Splendor, Splendor+, Splendor+ (Limited Edition), Super Splendor, Splendor NXG The joint venture between Indias Hero Group and Honda Motor Company, Japan has not only created the worlds single largest two wheeler company but also one of the most successful joint ventures worldwide. During the 80s, Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. Hero Honda Passport programme. The passport provides you with yet another opportunity to experience the companys continued commitment to you, our valued customer. You will soon see that it opens the door to a host of special offerings that Hero Honda Motors Limited has in store for you. How to use your Hero Honda Passport? Each time we visit an authorised Hero Honda dealership or service center, make sure that we carry your Hero Honda passport with us. We can accumulate points against purchase of spares, accessories and service at Hero Honda authorised dealerships / service centers. The Hero Honda passport will serve as a record book for keeping an account of the points accumulate by you. Each rupee you spend, at the dealership / service center, entitles you to one point. We also earn bonus point when you come for a free service you visit the dealership ( at least thrice a year ), and make purchases worth Rs. 50 per visit. We refer your relatives and friends to purchase a hero Honda motorcycle. At the time of setting our bills, ensure that your Hero Honda passport is endorsed with the earned points. The more we earn your points, the more benefits you receive. What are the benefits of owning a hero Honda passport ? The accumulated points can be used to enjoy a host of special privileges and benefits from time to time. The moment we receive you hero Honda passport, you are automatically covered for one year Accident Insurance RS 1 lakh. We become entitled for special rewards and discounts, the moment you accumulate the specified points, at any of the authorised hero Honda dealerships / service centers. We also receive invitations to exclusive local events, such as movie shows, musical nights and carnivals. Periodic updates will be sent to you, from the hero Honda programmed center, with your point status. Special information and tips regarding your motorcycle, hero Honda Passport Program happenings and exclusive offers from other brands will also be sent to you along with the updates For how long is the Hero Honda Passport valid ? Your hero Honda passport is valid for a period of 3 years from the date of issue. In case of its loss or theft, please contact your dealership or the following address for a replacement. How to use passport Always remember to carry your Hero Honda Passport with you when you visit a Hero Honda authorized dealership/service centre. Every time you do a transaction at a Hero Honda showroom/workshop, the dealer would reward points into your Passport. You are eligible to accumulate points, against purchase of spares, accessories, service and by referring friends to purchase a Hero Honda motorcycle. Do not forget to get your points endorsed on the Programme Points Sheet given in the Passport. Also ensure that these points are entered in duplicate in the Programme Centre copy by the dealer. Every time a Programme Points Sheet gets completed, the dealer would remove the copy from your Passport and send it to Hero Honda. These would increase your chances for event invitation and special offers. Do collect your rewards as soon as you reach the specified milestones. (For more information see the Reward Chart on last page). Please note that points do not become zero after a gift collection in the Passport Programme and you can keep collecting gifts as you reach a particular milestone. Every time you get your bike serviced, get the Free/Regular Service Record Sheet (as given in Section 2 of the Passport) stamped by the dealer. The Service Record Sheet would help you get a Bike Service Certificate, which can be very useful at the time of your bike resale. The Hero Honda Passport Programme is open only to Hero Honda motorcycle owners/customers who are resident Indian nationals. It is not open to non-resident Indians, employees of Hero Honda Motors Limited, and its advertising agencies (Result: McCann and its respective subsidiary companies). The Hero Honda Passport will be issued in the name of an individual only, and not in the name of a company, corporate body or association of persons. The Hero Honda Passport will be issued only to individuals who are 18 years of age, or older. There is a non-refundable registration fee for the programme. two passport-sized photographs must be attached to the application form. the Hero Honda passport is non-transferable. in case, an applicant is the second or subsequent user of the Hero Honda motorcycle, he/ she is required to submit a copy of the registration booklet, duly transferred, along with the Hero Honda Passport Application form. If any Hero Honda Passport holder loses his/her Hero Honda Passport, a new copy of the same will be issued to the member, on payment of the requisite fee The Hero Honda Passport is valid only for three years from the date of issue. It will take minimum of 4 weeks, from the date of enrolling for the Hero Honda Passport Programme, to deliver the Hero Honda Passport. On becoming a Hero Honda Passport Programme member, the applicant authorises all the organisations, with which Hero Honda Motors Limited may finalise arrangements (including Hero Honda Motors Limited), to use data submitted by him/her for marketing and communication purposes, to enhance performance of the Hero Honda Passport Programme. n case of any disputes of differences in connection with the Hero Honda Passport Programme, the same shall be decided by arbitration. The arbitrator shall be the Managing Director, Hero Honda Motors Limited, or any person nominated by him. The arbitration shall be conducted as per the prevailing arbitration laws rules in New Delhi. Hero Honda Motors Limited shall not, in any way, be liable, or be under any obligation to the participant, if the Hero Honda Passport Programme is withdrawn or modified due to statutory enactments, and judicial/ quasi judicial orders. All these amazing rewards and benefits come to you as you earn points in the Hero Honda Passport Programme. Once you become a member, you will earn points for a host of regular transactions that you conduct even now at your local Hero Honda authorized Dealership or Service Center. These include: So all you have to do to earn points rewards is just keep maintaining your Hero Honda motorcycle, buy genuine Hero Honda Spare Parts and accessories and well give you one point for every rupee you spend! Star Club and Treasured Rewards This unique club has been introduced for those members who get their bikes serviced regularly from authorized Hero Honda Service Centers. The Star Club membership not only identifies the member as special for the HHPP family, but also brings in some added benefits like: 30% discount on labour 7.5% discount on spares, till the validity of the Passport Introducing Treasured RewardGood news for all Passport Programme members who have crossed the 1 lakh point mark in the Hero Honda Passport Programme. A new rewards structure has been introduced for all such members The HHPP Treasured Rewards. The HHPP Treasured Rewards will be available at 8 prescribed milestones beginning from 1.25 lakh points and ending at 3 lakh points, with each milestone at a gap of 25,000 points. In other words, the new milestones are placed at 1.25 lakhs, 1.5 lakhs and so on till 3 lakhs Each time a member reaches a milestone a Motorcycle Privilege Voucher of Rs. 1250/- will be given to him. This voucher may be used to avail a discount on the purchase of a new Hero Honda motorcycle. This voucher is transferable and can be given to friends or relatives who may be planning to buy a new Hero Honda motorcycle Under the new Rewards Programme, the mode of recording points will change. The points will now be recorded in 2 books one would be the old Passport with Additional Treasured Rewards sheets for entering points earned through service, spares and accessories and the other would be a Referral Book which will be used for entering referral points. The Referral Book will begin from 1 lakh points. On cro ssing 1 lakh points the members need to retain a photocopy of their old Passport with them and send the passport to the HHPP Programme Centre immediately. On receipt, the old Passport with Additional treasured rewards sheets and the new Referral Book will be sent across to the members enabling them to start redeeming rewards beyond 1 lakh points. conclusion Hero Honda, the World No. 1 two-wheeler company, today announced that it has recently achieved a landmark member base of more than 2 million customers for its Passport Programme. Extending across 1000 authorized Hero Honda dealerships and SSPs, the program has now become India s largest Customer Relationship Management (CRM) Program. The unprecedented success of the CRM program is a testimony of the faith that the customers repose in the company and its products. It was born out of a need to maximize commitment and strengthen the emotional value that binds our diverse set of customers to the Hero Honda brand. With its apt tagline Rishta Dil Ka, the Passport Programme is a strong platform for the company to build long-term relationships with its customers, beyond the point of sale, and communicate its brand image of trust and reliability. The Hero Honda Passport Programme membership is a unique initiative open to the owners of Hero Honda motorcycles. The program offers many tangible a nd intangible benefits to both the customers as well as to the dealers. Members earn points for incurring expenditure at the Hero Honda dealership/workshop, which can later be redeemed against benefits. On the occasion of the commemoration of the 2 million-passport program milestone, Mr. Pawan Munjal, Managing Director, Hero Honda Motors Ltd. said, At Hero Honda our endeavor is to offer the best in product quality to our customers resulting in highest levels of customer satisfaction. The Passport programme not only builds enduring relationships with our customers but also offer them some extra value, beyond just the tangible benefits of our products. This milestone only reaffirms our customers faith in us, which has been pivotal in the companys growth. The Hero Honda Passport programme was rolled out nationally in the year 2001, after a successful pilot in four states in the year 2000. A unique feature of the programme is its reward model, according to which every rupee spent by the member translates into a reward point. These reward points can then be redeemed for exciting gifts. One of the most significant benefits of this program is a free personal accident policy worth Rs. 1 lakh. Insurance claim of over Rs. 6 crore has already been disbursed to dependent families, exemplifying Hero Hondas concern not just for the safety of its customers, but also their family members. With the help of this program, the company has already received over 900,000 referrals thus also giving a fillip to sales through favourable word of mouth. Review of literature With a member base of more than 20 lakh customers extending across 1000 authorized dealers and SSPs, Hero Honda Passport Program is today the countrys largest Customer Retention Management (CRM) program. Under the apt tagline Rishta Dil Ka, the program has become a strong platform for us to build long-term relationship with our customers beyond the point of sale, and take forward our brand image of trust and reliability. It was born out of a need to maximize commitment and strengthen the emotional value that binds our diverse set of customers to the Hero Honda brand. The program represents a fundamental change in looking at the customer as a long-term asset rather than a mere target for sales transaction. Marketing program designed to enhance brand loyalty by cultivating an ongoing relationship between a marketer and his customer. Successful loyalty programs encourage the consumer to buy frequently, to increase the amount spent each time, and to concentrate all or most of their related purchases on that brand. Most loyalty programs offer perks for membership in a club or program and reward purchases. Rewards may be based on the dollar value of purchases made or on the frequency of purchases. The most well-known loyalty programs are airline frequent-flyer programs that offer discounts against future travel called award miles. Most large supermarket chains now have frequent-buyer clubs that offer no-coupon discounts as well as newsletters and affiliate discounts. Loyalty program tactics also include regular communication with customers such as reminder mailings, private credit cards, cross-sell and up-sell offers, satisfaction and opinion surveys, and collection of information for membe r databases. See also frequency discount.